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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
PageSpeed Insights is an online synthetic benchmark tool which helps in identifying performance best practices on any single URL, provides suggestions on a web page's optimizations, and suggests overall ideas of how to make a website faster. This tool can be accessed directly in any browser.
The data enables companies to make predictions and alter strategic execution to maximize performance results. Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization.
Monitoring gathers extensive data on website performance, such as load times, server response times, and page element performance that is often analyzed and used to further optimize website performance.
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