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A customer may or may not also be a consumer, but the two notions are distinct. [8] [1] A customer purchases goods; a consumer uses them. [9] [10] An ultimate customer may be a consumer as well, but just as equally may have purchased items for someone else to consume. An intermediate customer is not a consumer at all.
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A four-item six-point customer service satisfaction form. Organizations need to retain existing customers while targeting non-customers. [15] Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.
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Software as a service (SaaS / s æ s / [1]) is a form of cloud computing in which the provider offers the use of application software to a client and manages all the physical and software resources used by the application. [2]
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