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These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site. Early examples of review sites included ConsumerDemocracy.com, Complaints.com, planetfeedback.com, and Epinions.com. Business models. Review sites are generally supported by ...
Harvard Business Review began in 1922 [6] as a magazine for Harvard Business School. Founded under the auspices of Dean Wallace Donham, HBR was meant to be more than just a typical school publication. "The paper [ HBR] is intended to be the highest type of business journal that we can make it, and for use by the student and the business man.
MIT Sloan Management Review (MIT SMR) is a magazine and multiplatform publisher. It features research-based articles on strategic leadership, digital innovation, and sustainable business. It aims to give readers practical, of-the-moment guidance for leading in an ever-shifting world. MIT SMR publishes in print quarterly and online daily.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these issues, then ...
ResearchGate is a European commercial social networking site for scientists and researchers [2] to share papers, ask and answer questions, and find collaborators. [3] According to a 2014 study by Nature and a 2016 article in Times Higher Education, it is the largest academic social network in terms of active users, [4] [5] although other ...
The International Journal of Management Reviews is a quarterly peer-reviewed academic journal, established by Cary Cooper in 1999, and published by Wiley-Blackwell on behalf of the British Academy of Management. [1] It is the leading global review journal in organisation and management studies. The current editors are Jamie Callahan ( Durham ...
ISSN. 2201-5639. The Conversation is a network of nonprofit media outlets publishing news stories and research reports online, with accompanying expert opinion and analysis. [1] [2] Articles are written by academics and researchers under a Creative Commons license, allowing reuse without modification.
Research. v. t. e. Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...