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Color psychology is the study of how colors affect human behavior, emotions, and perceptions. Learn about the origins, theories, and applications of color psychology in marketing, art, therapy, and more.
Learn how color is used as a symbol in various cultures and in storytelling, and how it varies across time and context. Explore the common and diverse associations of colors such as red, blue, yellow, green, orange, black, white, and pink.
Learn about the psychological, social and cultural factors that influence color preferences, such as having a favorite color or a traditional color. Find out how color perception changes with age and across different societies and cultures.
Opponent-process theory is a psychological and neurological model that accounts for color vision, emotion, and motivation. It is supported by evidence from retinal and thalamic cells, as well as studies on drug addiction, work motivation, and fear conditioning.
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
A uniform color space (UCS) is a color model that seeks to make the color-making attributes perceptually uniform, i.e. identical spatial distance between two colors equals identical amount of perceived color difference. A CAM under a fixed viewing condition results in a UCS; a UCS with a modeling of variable viewing conditions results in a CAM.
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Learn about the origins and development of color analysis, a technique to determine the colors that harmonize with a person's appearance. Explore the different systems, theories, and controversies of personal color analysis.