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  2. Yellow - Wikipedia

    en.wikipedia.org/wiki/Yellow

    H: Normalized to [0–100] (hundred) Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575–585 nm. It is a primary color in subtractive color systems, used in painting or color printing.

  3. Hartman Personality Profile - Wikipedia

    en.wikipedia.org/wiki/Hartman_Personality_Profile

    The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". [3] The Color Code is based on four types of personality, identified by color: Red, ( motivated by power ); Blue, (motivated by intimacy ); White, (motivated by peace ); and Yellow, (motivated by fun ). [4]

  4. Color in Chinese culture - Wikipedia

    en.wikipedia.org/wiki/Color_in_Chinese_culture

    The Chinese saying "Yellow generates yin and yang" implies that yellow is the center of everything. Associated with but ranked above brown, yellow signifies neutrality and good luck. Yellow is sometimes paired with red in place of gold. The Yellow River is the cradle of Chinese civilization.

  5. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Yellow. Yellow is a primary color in many models of color space, and a secondary in all others. It is a color often associated with sunshine or joy. It is sometimes used in association with cowardice or fear, i.e., the phrase "yellow-bellied".

  6. Colour trade mark - Wikipedia

    en.wikipedia.org/wiki/Colour_trade_mark

    A colour trade mark (British English) or color trademark (American English) is a non-conventional trade mark where at least one colour is used to perform the trade mark function of uniquely identifying the commercial origin of products or services.

  7. Shades of yellow - Wikipedia

    en.wikipedia.org/wiki/Shades_of_yellow

    Red, green and blue lights, representing the three basic additive primary colors of the RGB color system, red, green, and blue. Pure yellow light is composed of equal amount of red and green light. The color box at right shows the most intense yellow representable in 8-bit RGB color model; yellow is a secondary color in an additive RGB space.

  8. Yellow, red and orange goods - Wikipedia

    en.wikipedia.org/wiki/Yellow,_red_and_orange_goods

    Yellow, red and orange goods are a three-part classification for consumer goods which is based on consumer buying habits, the durability of the goods, and the ways that the goods are sold. The classifications are for yellow goods, red goods, and orange goods, with orange goods being goods that have a mix of yellow and red characteristics. [1]

  9. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.

  10. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism.

  11. Color - Wikipedia

    en.wikipedia.org/wiki/Color

    Color. Colored pencils. Color ( American English) or colour ( Commonwealth English) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra and interference.