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The company utilized a customer-to-customer marketing model, paying its customers on a recurring basis for referrals. As of August 2013, Solavei had paid out more than $14.4 million to its near 280,000 members. Leadership. Ryan Wuerch, former CEO and founder of Motricity, was the founder and CEO of Solavei.
Some notable examples include Zazzle which enables users to share their purchases, Macy's which allows users to create a poll to find the right product, and Fab.com which shows a live feed of what other shoppers are buying. Onsite user reviews are also considered a part of social commerce.