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It is commonly used on wedding invitations, letterheads, business cards, greeting cards, gift wrap, packaging, etc. It is sometimes used in diploma printing as a low-cost alternative to engraved embossing .
Visiting cards were kept in highly decorated card cases. The visiting card is no longer the universal feature of upper-middle-class and upper-class life that it once was in Europe and North America. Much more common is the business card, in which contact details, including address and telephone number, are essential.
Embossing and debossing are the processes of creating either raised or recessed relief images and designs in paper and other materials. An embossed pattern is raised against the background, while a debossed pattern is sunken into the surface of the material but might protrude somewhat on the reverse side.
In the 19th century, hot stamping became a popular method of applying gold tooling or embossing in book printing on leather and paper. The first patent for hot stamping was recorded in Germany by Ernst Oeser in 1892. From the 1950s onward, the method became a popular means of marking plastic .
The history of printing starts as early as 3000 BCE, when the proto-Elamite and Sumerian civilizations used cylinder seals to certify documents written in clay tablets. Other early forms include block seals, hammered coinage, pottery imprints, and cloth printing.
But it was Curt Teich who finally solved the problem by embossing paper with a linen texture before printing. The embossing created more surface area, which allowed the new heatset inks to dry even faster.
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