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  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

  4. Google Search Console - Wikipedia

    en.wikipedia.org/wiki/Google_Search_Console

    Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools.

  5. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [12] and track the activities of the visitor.

  6. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  7. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    Google Analytics – a traffic statistics generator for defined websites, with Google Ads integration. Webmasters can optimize ad campaigns, based on the statistics. Analytics are based on the Urchin software.

  8. Google Marketing Platform - Wikipedia

    en.wikipedia.org/wiki/Google_Marketing_Platform

    Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.

  9. Google - Wikipedia

    en.wikipedia.org/wiki/Google

    Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.

  10. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics data can be collected in several ways. Search engines provide access to their own data with services such as Google Analytics, Google Trends, and Google Insights. Third-party services must collect their data from ISP's, phoning home software, or from scraping search engines.

  11. List of web analytics software - Wikipedia

    en.wikipedia.org/wiki/List_of_web_analytics_software

    This is a list of web analytics software used to collect and display data about visiting website users.

  12. Cloud analytics - Wikipedia

    en.wikipedia.org/wiki/Cloud_Analytics

    Cloud analytics is a marketing term for businesses to carry out analysis using cloud computing. It uses a range of analytical tools and techniques to help companies extract information from massive data and present it in a way that is easily categorised and readily available via a web browser.

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