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  2. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    Customer support. Customer support is a range of consumer services to assist customers in making cost-effective and correct use of a product. [9] It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product. [9] These services may even be provided at the place in which the ...

  3. Sales presentation - Wikipedia

    en.wikipedia.org/wiki/Sales_presentation

    As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

  4. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...

  5. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience is the totality of cognitive, affective, sensory, and behavioral customer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. [1] [2] [3]

  6. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

  7. Service quality - Wikipedia

    en.wikipedia.org/wiki/Service_quality

    Service quality. Service quality ( SQ ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. [2]

  8. Voice of the customer - Wikipedia

    en.wikipedia.org/wiki/Voice_of_the_customer

    Voice of the customer. In marketing and quality management, the voice of the customer ( VOC) summarizes customers' expectations, preferences and aversions. A widely used form of customer's voice market research produces a detailed set of customer wants and needs, organized into a hierarchical structure, and then prioritized in terms of relative ...

  9. Microsoft PowerPoint - Wikipedia

    en.wikipedia.org/wiki/Microsoft_PowerPoint

    Archived from the original on October 8, 2015. Retrieved August 25, 2017. Microsoft PowerPoint, virtual presentation software developed by Robert Gaskins and Dennis Austin for the American computer software company Forethought, Inc. The program, initially named Presenter, was released for the Apple Macintosh in 1987.

  10. Customer service training - Wikipedia

    en.wikipedia.org/wiki/Customer_service_training

    Customer service classes can be taught in a traditional classroom setting with workbooks or DVD and a trainer, through various methods of e-learning ( web based training ), or a blend ( blended learning) of the two. An advantage of classroom training, whether traditional or the synchronous form of blended learning, is that participants can ...

  11. Service Excellence Awards - Wikipedia

    en.wikipedia.org/wiki/Service_Excellence_Awards

    The Service Excellence Awards are any Awards that seek to reward and recognize organizations and individuals who excel in serving clients whether in private organisations ( Customer Services) or public organisations ( Public Service ).