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Rural Free Delivery (RFD), since 1906 officially rural delivery, is a program of the United States Post Office Department to deliver mail directly to rural destinations. The program began in the late 19th century.
Later, Ward used the Post Office's Rural Free Delivery service; he lobbied for a parcel post system that came about in 1906. The early 20th century was the heyday of mail orders and Ward's had become an American tradition, along with its rival Sears Roebuck .
In 1887, Sears and Roebuck relocated the business to Chicago, and the company published Richard Sears's first mail-order catalog, offering watches, diamonds, and jewelry. In 1889, Sears sold his business for $100,000 ($3 million in 2021 dollars) and relocated to Iowa, planning to be a rural banker. [16]
So the next time you're ordering from Sears or Walmart online, double-check to see if the items are actually being sold by Sears or Walmart. If another seller is indicated, look them up and see if ...
Cover of 1922 Sears Modern Homes catalog. Sears Modern Homes were houses sold primarily through mail order catalog by Sears, Roebuck and Co., an American retailer. From 1908 to 1942, Sears sold more than 70,000 of these houses in North America, by the company's count.
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