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Analytics in higher education. Academic analytics is defined as the process of evaluating and analyzing organizational data received from university systems for reporting and decision making reasons (Campbell, & Oblinger, 2007) [1]. Academic analytics will help student and faculty to track their career and professional paths.
v. t. e. Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to ...