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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
There are five different UTM parameters, which may be used in any order: [1] Parameter. Purpose. Example. utm_source. Identifies which site sent the traffic, and is a required parameter. utm_source= google. utm_medium. Identifies what type of link was used, such as Pay-per-click or email.
v. t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
Timeline of Google products, services, and acquisitions. As of December 2016, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion in 2012. Most of the firms acquired by Google are based in the United States, and, in turn, most of ...
Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.
List of social networking services. A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections. This is a list of notable active social network services, excluding online ...
Google LLC The Google logo used since 2015 Google's headquarters, the Googleplex Formerly Google Inc. (1998–2017) Company type Subsidiary Traded as NASDAQ: GOOGL, GOOG Industry Internet Cloud computing Computer software Computer hardware Artificial intelligence Advertising Founded September 4, 1998 ; 25 years ago (1998-09-04) [a] in Menlo Park, California, United States Founders Larry Page ...
A massive open online course ( MOOC / muːk /) or an open online course is an online course aimed at unlimited participation and open access via the Web. [1] In addition to traditional course materials, such as filmed lectures, readings, and problem sets, many MOOCs provide interactive courses with user forums or social media discussions to ...
Google products and services for productivity software. Gmail – an email service. Google Account – controls how a user appears and presents themselves on Google products. Google Calendar – an online calendar with Gmail integration, calendar sharing and a "quick add" function to create events using natural language.
Citavi. Citavi is a program for reference management and knowledge organization for Microsoft Windows published by Swiss Academic Software in Wädenswil, Switzerland. Citavi is very widely used in Germany, Austria, and Switzerland, [1] with site licenses at most universities, [2] many of which offer training sessions and settings files for Citavi.
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