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By the mid-1980s, public awareness of the disease AIDS caused problems for the brand due to the phonetic similarity of the names. While initially sales were not affected, by 1988 the chair of Dep Corporation announced that the company was seeking a new name because sales had dropped as much as 50% due to publicity about the disease. [ 31 ]
Nas is regarded as one of the greatest rappers of all time. [23]Hip hop dominated popular music in the early 2000s. [24] [25] Artists such as Eminem, Outkast, Black Eyed Peas, T.I., 50 Cent, Kanye West, Nelly, Common, Nas, Jay-Z, Busta Rhymes, Puff Daddy, Snoop Dogg, Missy Elliott, M.I.A., Lil' Kim, Gorillaz, Jeezy, Lil Wayne, Timbaland, The Game, Cam'ron and Ludacris were among the dominant ...