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In October 2020, Google released Google Analytics 4, under the acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022.
Google LLC The Google logo used since 2015 Google's headquarters, the Googleplex Formerly Google Inc. (1998–2017) Company type Subsidiary Traded as NASDAQ: GOOGL, GOOG Industry Internet Cloud computing Computer software Computer hardware Artificial intelligence Advertising Founded September 4, 1998 ; 25 years ago (1998-09-04) [a] in Menlo Park, California, United States Founders Larry Page ...
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
Google Analytics – a traffic statistics generator for defined websites, with Google Ads integration. Webmasters can optimize ad campaigns, based on the statistics. Analytics are based on the Urchin software.
Antitrust scrutiny of Google has primarily centered on the company's dominance in the search engine and digital advertising markets. The company has also been accused of leveraging control of the Android operating system to illegally curb competition.
Palantir Technologies Inc. is a public American company that specializes in software platforms for big data analytics. Headquartered in Denver, Colorado, it was founded by Peter Thiel, Nathan Gettings, Joe Lonsdale, Stephen Cohen, and Alex Karp in 2003.
Through Crashlytics and its mobile analytics service (called Answers by Crashlytics), Fabric was ranked #1 by MightySignal as the most implemented crash reporting and mobile analytics solution among the top 200 iOS apps. In January 2017, Google acquired Crashlytics and Fabric.
Search analytics data can be collected in several ways. Search engines provide access to their own data with services such as Google Analytics, Google Trends, and Google Insights. Third-party services must collect their data from ISP's, phoning home software, or from scraping search engines.
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