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In the late 20th century, technological advances drove changes in style, and today a professional business card will often include one or more aspects of striking visual design. Prior to the COVID-19 pandemic, approximately 7 billion business cards were printed around the world every year.
These small cards, about the size of a modern-day business card, usually featured the name of the owner, and sometimes an address. Calling cards were left at homes, sent to individuals, or exchanged in person for various social purposes.
A trade card is a square or rectangular card that is small, but bigger than the modern visiting card, and is exchanged in social circles, that a business distributes to clients and potential customers, as a kind of business card.
However, the term is in current use for something distinct from both the early trade card and the modern business card. Apparently the modern trade card is a card, typically issued to professionals in specific trades such as building, entitling them to discounts and special deals from sellers of equipment and supplies.
en.wikipedia.org
Design of a balanced scorecard is about the identification of a small number of financial and non-financial measures and attaching targets to them, so that when they are reviewed it is possible to determine whether current performance 'meets expectations'.
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