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Customer satisfaction is a term frequently used in marketing to evaluate customer experience. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products ...
‘The customer is the loser’ in the new hotel industry, where the rooms are dirtier, the prices are higher and you’re getting less service, analyst says Irina Ivanova October 21, 2023 at 7:00 AM
A consumer complaint or customer complaint is "an expression of dissatisfaction on a consumer's behalf to a responsible party" (London, 1980). It can also be described in a positive sense as a report from a consumer providing documentation about a problem with a product or service.
Guests contacted by fraudsters, posing as hotel staff. In 2023, the BBC's Watchdog discovered that guests had been contacted by fraudsters over the official Booking.com messaging system, spoof emails, and WhatsApp resulting in financial loss and leaked customer data.
Hotel ratings are often used to classify hotels according to their quality. From the initial purpose of informing travellers on basic facilities that can be expected, the objectives of hotel rating have expanded into a focus on the hotel experience as a whole. [1] Today the terms 'grading', 'rating', and 'classification' are used to generally ...
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