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The tertiary color on the HSV color wheel (also known as the RGB color wheel) precisely halfway between blue and magenta is called color wheel violet. This tone of violet—an approximation of the color violet at about 417 nanometers as plotted on the CIE chromaticity diagram —is shown at right.
In formal color theory, purple colors often refer to the colors on the line of purples on the CIE chromaticity diagram (or colors that can be derived from colors on the line of purples), i.e., any color between red and violet, not including either red or violet themselves.
This lavender also closely matches the color given as lavender in a basic purple color chart.
Pantone colors are described by their allocated number (typically referred to as, for example, "PMS 130"). PMS colors are almost always used in branding and have even found their way into government legislation and military standards (to describe the colors of flags and seals).
The corresponding Pantone Matching System (PMS) color is 200, as seen in the school colors for Wisconsin, Arizona and Wesleyan, and as one of the two official colors of the Phi Kappa Psi and Alpha Sigma Phi fraternities and the only official color of the sorority Alpha Omicron Pi.
Illustration of Magenta on the CIE 1931 color space chart. Magenta is a color made up of equal parts of red and blue light. This would be the precise definition of the color as defined for computer display (the color #FF00FF shown in the color swatch above). It is a pure chroma on the RGB color wheel (File:RGB magentas .
The color is defined as red in the NCS or Natural Color System (NCS 1080-R). The Natural Color System is a color system based on the four unique hues or psychological primary colors red, yellow, green, and blue. The NCS is based on the opponent process theory of vision.
The Munsell color system, showing: a circle of hues at value 5 chroma 6; the neutral values from 0 to 10; and the chromas of purple-blue (5PB) at value 5. In colorimetry, the Munsell color system is a color space that specifies colors based on three properties of color: hue (basic color), value , and chroma (color intensity
On the RGB color wheel, "azure" (hexadecimal #0080FF) is defined as the color at 210 degrees, i.e., the hue halfway between blue and cyan. In the RGB color model , used to create all the colors on a television or computer screen, azure is created by adding a 50% of green light to a 100% of blue light.
Since 1998, the Tiffany Blue color has been registered as a color trademark by Tiffany & Co. It is produced as a private custom color by Pantone, with PMS number 1837, the number deriving from the year of Tiffany's foundation.