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  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.

  4. Google Ads - Wikipedia

    en.wikipedia.org/wiki/Google_Ads

    Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.

  5. List of mergers and acquisitions by Alphabet - Wikipedia

    en.wikipedia.org/wiki/List_of_mergers_and...

    Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. [1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of ...

  6. Earn a Google Analytics certification for just $10 - AOL

    www.aol.com/news/earn-google-analytics...

    Gain a professional understanding of how to utilize Google Analytics in our data-driven economy, and solidify yourself as your dream company's next hire.

  7. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  8. Google Optimize - Wikipedia

    en.wikipedia.org/wiki/Google_Optimize

    Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.

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