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2. New product development - Wikipedia

   en.wikipedia.org/wiki/New_product_development

   New product development. New product development (NPD) or product development in business and engineering covers the complete process of launching a new product to the market. Product development also includes the renewal of an existing product and introducing a product into a new market. A central aspect of NPD is product design.

3. Product lifecycle - Wikipedia

   en.wikipedia.org/wiki/Product_lifecycle

   Product and portfolio management 2 (PPM) are focused on managing resource allocation, tracking progress, planning for new product development projects that are in process (or in a holding status). Portfolio management is a tool that assists management in tracking progress on new products and making trade-off decisions when allocating scarce ...

4. Business Model Canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

5. Product design - Wikipedia

   en.wikipedia.org/wiki/Product_design

   The product design process is a set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products. The product designer's role is to combine art, science, and ...

6. Lean startup - Wikipedia

   en.wikipedia.org/wiki/Lean_startup

   Lean startup. Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business- hypothesis -driven experimentation, iterative product releases, and validated learning.

7. Product requirements document - Wikipedia

   en.wikipedia.org/wiki/Product_requirements_document

   Marketing. A product requirements document (PRD) is a document containing all the requirements for a certain product. It is written to allow people to understand what a product should do. A PRD should, however, generally avoid anticipating or defining how the product will do it in order to later allow interface designers and engineers to use ...

8. Brand extension - Wikipedia

   en.wikipedia.org/wiki/Brand_extension

   Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability ...

9. Product strategy - Wikipedia

   en.wikipedia.org/wiki/Product_strategy

   A product strategy sets the direction for new product development. Companies utilize the product strategy in strategic planning and marketing to set the direction of the company's activities. [1] The product strategy is composed of a variety of sequential processes in order for the vision to be effectively achieved.