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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

  3. To understand the web, you need to understand Google ... - AOL

    www.aol.com/understand-understand-google...

    TLDR: The courses in The Google Analytics Master Class Bundle break down how to analyze web traffic data to make a big impact on your business and marketing efforts. Google Analytics has just ...

  4. Generative pre-trained transformer - Wikipedia

    en.wikipedia.org/wiki/Generative_pre-trained...

    History Initial developments. Generative pretraining (GP) was a long-established concept in machine learning applications. It was originally used as a form of semi-supervised learning, as the model is trained first on an unlabelled dataset (pretraining step) by learning to generate datapoints in the dataset, and then it is trained to classify a labelled dataset.

  5. Learning analytics - Wikipedia

    en.wikipedia.org/wiki/Learning_analytics

    Learning Analytics as data-driven decision making. The broader term "Analytics" has been defined as the science of examining data to draw conclusions and, when used in decision-making, to present paths or courses of action. [10] From this perspective, Learning Analytics has been defined as a particular case of Analytics, in which decision ...

  6. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

  7. Artificial intelligence - Wikipedia

    en.wikipedia.org/wiki/Artificial_intelligence

    Artificial intelligence (AI), in its broadest sense, is intelligence exhibited by machines, particularly computer systems.It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals.

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media.. Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    v. t. e. Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

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