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  2. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

  3. Learning analytics - Wikipedia

    en.wikipedia.org/wiki/Learning_analytics

    Learning Analytics as data-driven decision making. The broader term "Analytics" has been defined as the science of examining data to draw conclusions and, when used in decision-making, to present paths or courses of action. [10] From this perspective, Learning Analytics has been defined as a particular case of Analytics, in which decision ...

  4. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous ...

  5. Databricks - Wikipedia

    en.wikipedia.org/wiki/Databricks

    Website. databricks .com. Databricks, Inc. is a global data, analytics and artificial intelligence company founded by the original creators of Apache Spark. [3] The company provides a cloud-based platform to help enterprises build, scale, and govern data and AI, including generative AI and other machine learning models. [4]

  6. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

  7. Tableau Software - Wikipedia

    en.wikipedia.org/wiki/Tableau_Software

    Tableau Software, LLC ( / tæbˈloʊ / tab-LOH) is an American interactive data visualization software company focused on business intelligence. [2] [3] It was founded in 2003 in Mountain View, California, and is currently headquartered in Seattle, Washington. [4] In 2019, the company was acquired by Salesforce for $15.7 billion. [5]

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

  9. Behavioral analytics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_analytics

    Behavioral analytics. Behavioral analytics is a recent [when?] advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and Internet of Things ( IoT ). The rapid increase in the volume of raw event data generated by the digital world enables ...

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