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Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...
Initially, Yoast focused on SEO consultancy, and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. In 2012, a premium version of the plug-in was launched. In April 2016, Yoast BV sold the Google Analytics for WordPress plugin. In 2018, Yoast had a total turnover of €10 million.
In late 2019, Matomo released a WordPress Plugin called Matomo Analytics, which allowed WordPress users to host the open source analytics platform directly in their WordPress Installation. With MatomoCamp 2021 the first Matomo conference took place. See also. Free and open-source software portal; AWStats; Open Web Analytics
OWA is comparable to Google Analytics, though OWA is server software anyone can install and run on their own host, while Google Analytics is a software service offered by Google. [2] OWA supports tracking with WordPress and MediaWiki , two popular website frameworks. [4]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).