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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Social media. Social media are interactive technologies that facilitate the creation, sharing and aggregation of content, ideas, interests, and other forms of expression through virtual communities and networks. [1] [2] Common features include: [2] Online platforms that enable users to create and share content and participate in social networking.
If you've heard of Google Analytics but haven't gotten around to learning it, you may want to skip right over to Google Analytics 4 (GA4). GA4 is the next iteration of Google's...
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns (behavioral analysis) and optimizing viewing experience (quality of service analysis).
Alphabet’s suite of digital subscription services — including YouTube Premium, YouTube Music, YouTube TV and Google One cloud storage — generated $15 billion in revenue for 2023, according...
Alphabet, the parent company of YouTube and Google, reported better than expected Q4 results on Tuesday, with total revenue of $72.5 billion, above the $71 billion expected by analysts...
The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines based on the outcome.
Google’s subscriptions grew 18% in the first three months of the year driven by YouTube, while YouTube’s ads business grew 21%. And company executives ticked off a string of other metrics and...
Wojcicki was subsequently promoted to Google's senior vice president of Advertising & Commerce, and oversaw the company's advertising and analytic products, including AdWords, AdSense, DoubleClick, and Google Analytics. YouTube, then a small start-up, was successfully competing with Google's Google Video service, overseen by Wojcicki. She ...
Google bought the site in November 2006 for US$1.65 billion, since which it operates as one of Google's subsidiaries . YouTube allows users to upload videos, view them, rate them with likes and dislikes, share them, add videos to playlists, report, make comments on videos, and subscribe to other users.
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related to: youtube google analytics for beginners