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Online advertising. Website. admanager .google .com /home. Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. [1] It combines the features of two former services from Google's DoubleClick subsidiary, DoubleClick for Publishers ( DFP; formerly known as DART for Publishers) and DoubleClick Ad Exchange ( AdX ).
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search (the Google Search Network), mobile apps , videos, and on non-search websites.
Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.
Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising) Campaign Manager 360 (ad management and measurement) Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web ...
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