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In March 2016, Google released Google Analytics 360, which is a software suite that provides analytics on return on investment and other marketing indicators. Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics. Local Service Ads - an online advertising platform for lead generations that provide local businesses with a Google guaranteed green check mark.
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Those wanting to advertise with Google's targeted advertisement system may enroll through Google Ads. AdSense has become one of the most popular programs specializing in creating and placing banner and responsive ads on websites and blogs.
The American technology company Google has added Easter eggs into many of its products and services, such as Google Search, YouTube, and Android since the 2000's. [1] [2] Easter eggs are hidden features or messages that not many people know about, inside jokes, and cultural references inserted into media.
There are several applications of smart or active packaging in which a QR code or NFC tag is affixed on a product or its packaging. The tag itself is passive, however, it contains a unique identifier (typically a URL ) which enables a user to access digital content about the product via a smartphone. [113]
Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. It consists of Gmail, Contacts, Calendar, Meet and Chat for communication; Currents for employee engagement; Drive for storage; and the Google Docs Editors suite for content creation.
Gmail's interface also makes use of 'labels' (tags) – that replace the conventional folders and provide a more flexible method of organizing emails; filters for automatically organizing, deleting or forwarding incoming emails to other addresses; and importance markers for automatically marking messages as 'important'.
Google Workspace (formerly G Suite until October 2020) is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail, Google Drive and Google Docs, Google Sheets and Google Slides, with additional administrative tools, unique domain names, and 24/7 support.
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