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Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising) Campaign Manager 360 (ad management and measurement) Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web ...
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons), used to track activity on digital properties, such as websites and web applications. It can also be used to make dynamic changes to the website or application.
Google Ad Manager – an advertisement exchange platform. Google Marketing Platform – an online advertising and analytics platform. Google Tag Manager (2023) – a tag management system to manage JavaScript and HTML tags, including web beacons, for web tracking and analytics.
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Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools.
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google.
Global Traffic Manager, a load balancing module for some F5 Networks appliances. Global Server Load Balancing. Google Tag Manager, a tag management system built by Google. Greystone Technology M, a schema-less transactional database.
Google Workspace is a collection of cloud computing, productivity and collaboration tools, software and products developed and marketed by Google. It consists of Gmail, Contacts, Calendar, Meet and Chat for communication; Currents for employee engagement; Drive for storage; and the Google Docs Editors suite for content creation.
History of Google. Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google Search, which has become the most used web-based search engine. Larry Page and Sergey Brin, students at Stanford University in California, developed a search algorithm first (1996) known as "BackRub", with the help of Scott Hassan and Alan ...
Lawrence Edward Page (born March 26, 1973) is an American businessman, computer scientist, and internet entrepreneur best known for co-founding Google with Sergey Brin.. Page was chief executive officer of Google from 1997 until August 2001 when he stepped down in favor of Eric Schmidt, and then again from April 2011 until July 2015 when he became CEO of its newly formed parent organization ...
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