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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture.

  3. Purple - Wikipedia

    en.wikipedia.org/wiki/Purple

    In Europe and America, purple is the color most associated with vanity, extravagance, and individualism. Among the seven deadly sins, it represents pride. It is a color which is used to attract attention. The artificial, materialism and beauty. Purple is the color most often associated with the artificial and the unconventional.

  4. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.

  5. Shades of purple - Wikipedia

    en.wikipedia.org/wiki/Shades_of_purple

    In formal color theory, purple colors often refer to the colors on the line of purples on the CIE chromaticity diagram (or colors that can be derived from colors on the line of purples), i.e., any color between red and violet, not including either red or violet themselves.

  6. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference .

  7. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism.

  8. Theory of Colours - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Colours

    Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.

  9. Color blindness - Wikipedia

    en.wikipedia.org/wiki/Color_blindness

    Color blindness or color vision deficiency (CVD) is the decreased ability to see color or differences in color. The severity of color blindness ranges from mostly unnoticeable to full absence of color perception.

  10. Color vision - Wikipedia

    en.wikipedia.org/wiki/Color_vision

    Visual pathways in the human brain. The ventral stream (purple) is important in color recognition. The dorsal stream (green) is also shown. They originate from a common source in the visual cortex. Color processing begins at a very early level in the visual system (even within the retina) through initial color opponent mechanisms.

  11. Color science - Wikipedia

    en.wikipedia.org/wiki/Color_science

    Color science is the scientific study of color including lighting and optics; measurement of light and color; the physiology, psychophysics, and modeling of color vision; and color reproduction. It is the modern extension of traditional color theory .