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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.
Today, purple symbolizes evil and infidelity in Japan, but the same is symbolized by blue in East Asia and by yellow in France. Additionally, the sacred color of Hindu and Buddhist monks is orange. The Renaissance was also a time in which black and purple were colors of mourning.
In some parts of the world, 'Royal purple' (shown above) or the dark violet color known as generic purple is the common layman's idea of purple, but these color terms carry different meanings in different parts of the world.
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism.
Since the colour phenomenon relies on the adjacency of light and dark, there are two ways to produce a spectrum: with a light beam in a dark room, and with a dark beam (i.e., a shadow) in a light room.
In Europe and America, purple is the color most associated with vanity, extravagance, and individualism. Among the seven deadly sins, it represents pride. It is a color which is used to attract attention. The artificial, materialism and beauty. Purple is the color most often associated with the artificial and the unconventional.
Opponent-process theory is a psychological and neurological model that accounts for a wide range of behaviors, including color vision. This model was first proposed in 1878 by Ewald Hering, a German physiologist, and later expanded by Richard Solomon, a 20th-century psychologist.
Color blindness or color vision deficiency (CVD) is the decreased ability to see color or differences in color. The severity of color blindness ranges from mostly unnoticeable to full absence of color perception.
Jungian archetypes are a concept from psychology that refers to a universal, inherited idea, pattern of thought, or image that is present in the collective unconscious of all human beings.