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As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4.
UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable, informative reports and dashboards. Looker Studio was announced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite, and a free version was made available for individuals and small teams in May 2016.
Unique user. Website popularity is commonly determined using the number of unique users. "Unique" refers to the number of distinct users to a website and does not count repeat visits to a website by the same user. [1] [2] A website's number of unique users is measured over a standard period of time. The metric is often quoted to potential ...
Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...
Here are a few areas that I’ll be keeping an eye on as the Big Tech earnings season kicks off: Alphabet: Search advertising may be Google’s big moneymaker, but growth in that business has ...
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies ...
The 2018 Google data breach was a major data privacy scandal in which the Google+ API exposed the private data of over five hundred thousand users. [1] Google+ managers first noticed harvesting of personal data in March 2018, [2] during a review following the Facebook–Cambridge Analytica data scandal. The bug, despite having been fixed ...