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In toll-free telephony, a shared-use number is a vanity number (usually a valuable generic phone word), which is rented to multiple local companies in the same line of business in different cities.
A vanity number is a local or free-to-call telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes. While many of these are phonewords (such as 1-800-Flowers , 313-DETROIT, 1-800-Taxicab or 1-800-Battery), occasionally all-numeric vanity phone numbers are used.
Toll-free telephone numbers in the North American Numbering Plan have the area code prefix 800, 833, 844, 855, 866, 877, and 888. Additionally, area codes 822, 880 through 887, and 889 are reserved for toll-free use in the future. 811 is excluded because it is a special dialing code in the group NXX for various other purposes.
Toll-free telephone numbers are often branded using phonewords; some firms use easily memorable vanity telephone numbers like 1-800 Contacts, 1-800-Flowers, 1-866-RING-RING, or 1-800-GOT-JUNK? as brands for flagship products or names for entire companies.
Fictitious numbers in (011x) and (01x1) area codes mostly end with the digits 496 0xxx, however Tyneside uses (0191) 498 0xxx. London uses 020 7946 0xxx; Cardiff uses 029 2018 0xxx; and Northern Ireland now uses 028 9649 6xxx after a previously reserved range was allocated for actual use.
Toll-free number portability (Canada, US, New Zealand) or freephone number portability (Australia, UK) allows the subscriber of a freephone number to switch providers while retaining the same number for incoming calls.
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