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The sales volume of a company whose product is defined by the name of its color is susceptible to the symbolism and association of that name — in one example, a company selling a paint color named "off white" more than doubled its sales simply by renaming the same color "ancient silk". Conceptualizations of colors cross-culturally
In computing, monochrome has two meanings: allowing shades of that color. A monochrome computer display is able to display only a single color, often green, amber, red or white, and often also shades of that color. In film photography, monochrome is typically the use of black-and-white film. Originally, all photography was done in monochrome.
Computing. In computing terminology, black-and-white is sometimes used to refer to a binary image consisting solely of pure black pixels and pure white ones; what would normally be called a black-and-white image, that is, an image containing shades of gray, is referred to in this context as grayscale. [2]
Black-and-white dualism. The Last Judgement by Viktor Vasnetsov. The contrast of white and black ( light and darkness, day and night) has a long tradition of metaphorical usage, traceable to the Ancient Near East, and explicitly in the Pythagorean Table of Opposites . In Western culture as well as in Confucianism, the contrast symbolizes the ...
Black is the most common ink color used for printing books, newspapers and documents, as it provides the highest contrast with white paper and thus is the easiest color to read. Similarly, black text on a white screen is the most common format used on computer screens. [8]
Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...
Traditionally, the standard colors in Chinese culture are black, red, cyan ( 青; qīng ), white, and yellow. Respectively, these correspond to water, fire, wood, metal, and earth, which comprise the 'five elements' ( wuxing) of traditional Chinese metaphysics. Throughout the Shang, Tang, Zhou and Qin dynasties, China's emperors used the Theory ...
H: Normalized to [0–100] (hundred) Grey (more common in Commonwealth English) or Gray (more common in American English) [2] is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be composed of black and white. [3]