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A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business.
Many researchers have profiled user reviews on Yelp. Research has shown that user reviews often influence consumer purchases in the hospitality industry. User reviews have created criticism and questioning of health care practices, when before the advent of user reviews, health care providers were rarely criticized or evaluated by users.