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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.
TL;DR: The Google Analytics Certification is on sale for £11.12, saving you 93% on list price. Data rules all in 2020, and if you don't plan to be a full-blown data scientist, you should at...
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [12] and track the activities of the visitor.
TLDR: The courses in The Google Analytics Master Class Bundle break down how to analyze web traffic data to make a big impact on your business and marketing efforts.
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