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Coupons: Coupons have become a standard mechanism for sales promotions. Loss leader: The price of a popular product is temporarily reduced below cost in order to stimulate other profitable sales; Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery.
Valpak prints, packages and ships coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg. Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.
News America Marketing, often referred to as just News America, was a marketing business previously owned by News Corp.It publishes SmartSource Magazine, a weekly consumer-branded newspaper insert offering advertising and coupon promotions, delivered in over 1,600 newspapers in the U.S. and is one of three companies in the United States (the other two are Valassis Communications and Insignia ...
Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use.
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