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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, [12] and track the activities of the visitor.
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services.
Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google advertisements can be placed on third-party websites in a two-part program.