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[95] [135] A study from Harvard Associate Professor Michael Luca and Georgios Zervas of Boston University analyzed 316,415 reviews in Boston and found that the percentage of fake reviews rose from 6% of the site's reviews in 2006 to 20% in 2014. [131] Yelp's own review filter identifies 25% of reviews as suspicious. [136]
The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.
RateMyProfessors.com (RMP) is a review site founded in May 1999 by John Swapceinski, a software engineer from Menlo Park, California, which allows anyone to assign ratings to professors and campuses of American, Canadian, and United Kingdom institutions. [1]
AnnualCreditReport.com is a website jointly operated by the three major U.S. credit reporting agencies, Equifax, Experian, and TransUnion.The site was created in order to comply with their obligations under the Fair and Accurate Credit Transactions Act (FACTA) [1] to provide a mechanism for American consumers to receive up to three free credit reports per year.
Zazzle was launched from their garage by Robert, Bobby, and Jeffrey Beaver, and went live in 2005. [5] The company received an initial investment of US$16 million in July 2005 from Google investors John Doerr and Ram Shriram, [3] and an additional investment of US$30 million in October 2007.
To prevent bias, the staff who write its reviews are not informed about what commissions, if any, the site receives for different products. [8] Due to affiliate revenue, the site is less reliant than other blogs and news sites on advertising revenue, although the Wirecutter site has displayed banner ads in the past. [9]
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