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Employees who are properly trained and demonstrate professional customer service skills, can improve customer satisfaction and loyalty. This helps the business retain customers and improve profits. It costs less to retain loyal customers than to acquire new ones.
There is also economic benefit to the firm. Through the evolution of technology, automated services become less expensive over time. This helps provide services to more customers for a fraction of the cost of employees' wages. Automation can facilitate customer service or replace it entirely.
A four-item six-point customer service satisfaction form. Organizations need to retain existing customers while targeting non-customers. Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace.
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Customer cost refers not only to the price of a product, but it also encompasses the purchase costs, use costs and the post-use costs. Purchase costs consist of the cost of searching for a product, gathering information about the product and the cost of obtaining that information.
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