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  2. This beginner-friendly guide to Google Analytics 4 is ... - AOL

    www.aol.com/beginner-friendly-guide-google...

    GA4 is the next iteration of Google's Universal Analytics (often referred to as GA), a free w. TL;DR: The Google Analytics 4 bootcamp bundle is on sale for £24.62, saving you 95% on list price ...

  3. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps, known as Google Analytics for Mobile Apps. [5] Google Analytics has undergone many updates since its inception and is currently on its 4th iteration—GA4. [6] GA4 is the default Google Analytics installation and is the renamed version for the (App ...

  4. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Early computing. The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online ...

  5. Analytics - Wikipedia

    en.wikipedia.org/wiki/Analytics

    Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve ...

  6. Data science - Wikipedia

    en.wikipedia.org/wiki/Data_science

    A cloud-based architecture for enabling big data analytics. Data flows from various sources, such as personal computers, laptops, and smart phones, through cloud services for processing and analysis, finally leading to various big data applications. Cloud computing can offer access to large amounts of computational power and storage.

  7. Search analytics - Wikipedia

    en.wikipedia.org/wiki/Search_analytics

    Search analytics. Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other ...

  8. Customer analytics - Wikipedia

    en.wikipedia.org/wiki/Customer_analytics

    Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...

  9. Data analysis - Wikipedia

    en.wikipedia.org/wiki/Data_analysis

    Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

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