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IGP is an India-based online retailer of personalized, floral, gourmet, and handmade gifting products, as well as a distribution company, founded by Tarun Joshi in 2017. The company is headquartered in Mumbai, India, and operates in India, Singapore and UAE.
In Indian culture, the wedding dress of bride comes from groom's side as a shagun. Red is considered to be the most auspicious color among Hindus. While the sari is preferred as the bridal dress in South India, West, East India, traditional wear such as the mekhela sador is preferred in North-east India and brides of the North of India prefer ...
Weddings are a major business in India. According to a report by KPMG in 2017, the Indian wedding industry is estimated to be around $40–50 billion. [16] It is the second largest wedding market after the United States, which is at $70 billion. [17] While the industry is very unorganised with small and medium scale businesses, there are also ...
In the case of multiple sisters or female relatives, each woman takes a turn to perform the ritual one by one. While carrying out this whole custom, all the women sing traditional wedding songs. Usually, women in the family perform the ritual in a hierarchical order based on the relation with the groom.
In Mughal times, this was used as an indicator of rank and nobility. In 1526, Babur (1483–1530) founded the Mughal Empire in India, and established the practice of giving khalat or "robes of honor", typically made of expensive fabric, to members of their durbar to indicate high service, great achievement, or royal favor.
According to Sen, "it is traditionally recognized as a prewedding custom only in many parts of North India. Historically, the Indian wedding tradition of a sangeet ceremony was a female-only event that was organized by the ladies of the bride and groom's families to celebrate the bride a few days before the main wedding ceremony.