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Weddings are a major business in India. According to a report by KPMG in 2017, the Indian wedding industry is estimated to be around $40–50 billion. [16] It is the second largest wedding market after the United States, which is at $70 billion. [17] While the industry is very unorganised with small and medium scale businesses, there are also ...
It is the custom that the groom and his family pay for all the wedding expenses. The bride's family gather together before the wedding in the bride's parents house. The groom's family come and take the bride from the house in a decorated car along with the one bride's mate which usually is the bride's sister, cousin, or best friend.
Arranged marriages vary widely by region and community across the Indian subcontinent. The marriage process usually begins with a realization in the family that a child is old enough to marry. For a girl, it is during her graduation or early twenties; for a boy, it is after he is 'settled', with a decent job and consistent earnings.
Most wedding ceremonies involve an exchange of marriage vows by a couple, presentation of a gift (offering, rings, symbolic item, flowers, money, dress), and a public proclamation of marriage by an authority figure or celebrant. Special wedding garments are often worn, and the ceremony is sometimes followed by a wedding reception.
In Indian culture, the wedding dress of bride comes from groom's side as a shagun. Red is considered to be the most auspicious color among Hindus. While the sari is preferred as the bridal dress in South India, West, East India, traditional wear such as the mekhela sador is preferred in North-east India and brides of the North of India prefer ...
According to Sen, "it is traditionally recognized as a prewedding custom only in many parts of North India. Historically, the Indian wedding tradition of a sangeet ceremony was a female-only event that was organized by the ladies of the bride and groom's families to celebrate the bride a few days before the main wedding ceremony.