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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand.
List of Google April Fools' Day jokes. From 2000 to 2019, Google frequently inserted jokes and hoaxes into its products on April Fools' Day, which takes place on April 1. The company ceased performing April Fools jokes in 2020 due to the COVID-19 pandemic and has not performed them since.
Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics, prescriptive analytics, and cognitive analytics. [2] Analytics may apply to a variety of fields such as marketing, management, finance, online systems, information security, and software services.
Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into the performance of their content across Google's services.
UTM parameters. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Off-site web analytics is based on open data analysis, social media exploration, and share of voice on web properties. It is usually used to understand how to market a site by identifying the keywords tagged to this site, either from social media or from other websites.