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The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.
Shades of purple. There are numerous variations of the color purple, a sampling of which is shown below. In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among ...
Several studies concluded that color is part of the social learning process because of the significant symbolism within the culture. High quality, trustworthiness, and dependability are symbolized by blue in the US, Japan, Korea and green and yellow in China—as well as purple in China, South Korea, and Japan.
The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference.
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color .
According to contemporary surveys in Europe and the United States, purple is the color most often associated with rarity, royalty, luxury, ambition, magic, mystery, piety and spirituality. [3] [4] When combined with pink, it is associated with eroticism, femininity, and seduction. [5]
Color theory. Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science.
The philosophy of color is a subset of the philosophy of perception that is concerned with the nature of the perceptual experience of color. Any explicit account of color perception requires a commitment to one of a variety of ontological or metaphysical views, distinguishing namely between externalism / internalism, which relate respectively ...
Color vision. Colorless, green, and red photographic filters as imaged by camera. Color vision, a feature of visual perception, is an ability to perceive differences between light composed of different frequencies independently of light intensity. Color perception is a part of the larger visual system and is mediated by a complex process ...
Viewers with normal color vision should clearly see the number "74". Color blindness or color vision deficiency ( CVD) is the decreased ability to see color or differences in color. [2] The severity of color blindness ranges from mostly unnoticeable to full absence of color perception.