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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   In October 2020, Google released Google Analytics 4, under the acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022.

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads can be integrated with Google Analytics 4 (GA4), which can improve conversion tracking effectiveness. This integration allows for a more comprehensive understanding of user interactions across different platforms and devices.

4. List of mergers and acquisitions by Alphabet - Wikipedia

   en.wikipedia.org/wiki/List_of_mergers_and...

   As of December 2016, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion in 2012. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area.

5. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous ...

6. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform includes the following services: Display & Video 360 (demand-side platform) Search Ads 360 (search advertising) Campaign Manager 360 (ad management and measurement) Google Analytics 360 (web analytics) Google Tag Manager (tag management) Google Optimize (web analytics) Looker Studio, formerly Google Data Studio (web ...

7. Cohort analysis - Wikipedia

   en.wikipedia.org/wiki/Cohort_analysis

   Cohort analysis. Cohort analysis is a kind of behavioral analytics that breaks the data in a data set into related groups before analysis. These groups, or cohorts, usually share common characteristics or experiences within a defined time-span. [1] [2] Cohort analysis allows a company to "see patterns clearly across the life-cycle of a customer ...