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  2. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science. While there is no clear distinction in scope ...

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Color plays an important role in setting expectations for a product and communicating its key characteristics. Color is the second most important element that allows consumers to identify brand packaging. Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.

  4. History of Crayola crayons - Wikipedia

    en.wikipedia.org/wiki/History_of_Crayola_crayons

    1903: the original Crayola colors. A Crayola ad from 1905. After several decades producing commercial pigments, Binney & Smith produced their first crayon, the black Staonal Marking Crayon, in 1902. The following year, the company decided to enter the consumer market with its first drawing crayons. The name Crayola was suggested by Alice Binney ...

  5. Primary color - Wikipedia

    en.wikipedia.org/wiki/Primary_color

    The concept of primary colors has a long, complex history. The choice of primary colors has changed over time in different domains that study color. Descriptions of primary colors come from areas including philosophy, art history, color order systems, and scientific work involving the physics of light and perception of color.

  6. Color - Wikipedia

    en.wikipedia.org/wiki/Color

    Color. Colored pencils. Color ( American English) or colour ( Commonwealth English) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra and interference.

  7. Color photography - Wikipedia

    en.wikipedia.org/wiki/Color_photography

    The subject is a colored ribbon, usually described as a tartan ribbon. Color photography is a type of photography that uses media capable of capturing and reproducing colors. By contrast, black-and-white or gray- monochrome photography records only a single channel of luminance (brightness) and uses media capable only of showing shades of gray .

  8. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  9. Color wheel - Wikipedia

    en.wikipedia.org/wiki/Color_wheel

    A color wheel or color circle is an abstract illustrative organization of color hues around a circle, which shows the relationships between primary colors, secondary colors, tertiary colors etc. Some sources use the terms color wheel and color circle interchangeably; [2] [3] however, one term or the other may be more prevalent in certain fields ...

  10. Color printing - Wikipedia

    en.wikipedia.org/wiki/Color_printing

    Printed in color from various plates, using etching, engraving, and aquatint. One of the leading achievements of the French 18th-century color-print. Most early methods of color printing involved several prints, one for each color, although there were various ways of printing two colors together if they were separate.

  11. Blue - Wikipedia

    en.wikipedia.org/wiki/Blue

    Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. [2] It lies between violet and cyan on the spectrum of visible light. The term blue generally describes colours perceived by humans observing light with a dominant wavelength that’s between approximately ...