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The pink ribbon is an international symbol of breast cancer awareness. Pink ribbons, and the color pink in general, identify the wearer or promoter with the breast cancer brand and express moral support for people with breast cancer. Pink ribbons are most commonly seen during National Breast Cancer Awareness Month .
In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, founded the Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer: A 68-year-old California woman named Charlotte Haley, whose sister, daughter, and ...
Breast cancer culture, or pink ribbon culture, is the set of activities, attitudes, and values that surround and shape breast cancer in public. The dominant values are selflessness, cheerfulness, unity, and optimism. It is pro-doctor, pro-medicine, and pro-mammogram.
While the iconic shade of pink is normally associated with Breast Cancer Awareness Month, other colours have been introduced, including hot pink for inflammatory breast cancer; teal and...
Walk into almost any store this month, and you'll be hit with a wash of pink products -- pink clogs, pink vegetable peelers, pink cleaning products, even pink food -- sold in support of Breast ...
Evelyn Lauder (née Hausner; August 12, 1936 – November 12, 2011) was an Austrian American businesswoman, socialite and philanthropist who has been credited as one of the creators and popularizers of the pink ribbon as a symbol for awareness of breast cancer.