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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
In January 2016, Spotify raised another $500 million (equivalent to $622,500,000 in 2023) through convertible bonds. In March 2016, Spotify raised $1 billion (equivalent to $1,245,000,000 in 2023) in financing by debt plus a discount of 20% on shares once the initial public offering (IPO) of shares takes place. [181]
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