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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    The general model of color psychology relies on six basic principles: Color can carry a specific meaning. Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving.

  3. Color symbolism - Wikipedia

    en.wikipedia.org/wiki/Color_symbolism

    Yellow. Yellow is a primary color in many models of color space, and a secondary in all others. It is a color often associated with sunshine or joy. It is sometimes used in association with cowardice or fear, i.e., the phrase "yellow-bellied".

  4. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.

  5. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green.

  6. Lüscher color test - Wikipedia

    en.wikipedia.org/wiki/Lüscher_color_test

    The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference .

  7. Color theory - Wikipedia

    en.wikipedia.org/wiki/Color_theory

    Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. Modern color theory is generally referred to as Color science.

  8. Wait: Why is Halloween all black and orange? The meaning ...

    www.aol.com/halloween-colors-history-meaning...

    Here's the history and meaning behind traditional Halloween colors, including orange, black, purple and green. Experts explain the origins of these spooky hues.

  9. Unique hues - Wikipedia

    en.wikipedia.org/wiki/Unique_hues

    Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [1]

  10. 24 Heart Emoji Meanings You'll Want To Know About ... - AOL

    www.aol.com/lifestyle/24-heart-emoji-meanings...

    4. Yellow Heart Emoji 💛. Bright like sunshine and sunflowers, yellow naturally evokes positivity. Sending a yellow heart emoji showcases joy and true happiness. 5. Blue Heart Emoji Meaning 💙

  11. Shades of yellow - Wikipedia

    en.wikipedia.org/wiki/Shades_of_yellow

    The Natural Color System is a color system based on the four unique hues or psychological primary colors red, yellow, green, and blue. The NCS is based on the opponent process theory of vision. The “Natural Color System” is widely used in Scandinavia .