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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media marketing can help promote a product or service and establish connections with customers. Social media marketing can be divided into paid media, earned media, and owned media. Using paid social media firms run advertising on a social media platform.
Pros and cons. Proponents of social media advertising suggest the following advantages: Advertisers can reach users who are interested in their products; Allows for detailed analysis and reporting (including business intelligence). Companies have access to analytics options on each social network to learn how well their brand profile is doing.
However, there seem to be many pros and cons to social media sites. Social media sites such as Facebook, allow you to post statuses, pictures and videos of yourself. Facebook and Instagram seem to be more of a “competition” social media website, such as how many “likes” or comments you can get on a photo.
The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z.
“It’s not a one-size-fits-all answer, and it’s certainly not without its pros and cons.” Let’s explore those pros and cons below. Pro: Your Payments Get Bigger the Longer You Wait