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2. Google Analytics - Wikipedia

   en.wikipedia.org/wiki/Google_Analytics

   Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after acquiring Urchin. [2][3]

3. Google Search Console - Wikipedia

   en.wikipedia.org/wiki/Google_Search_Console

   Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics, to provide webmasters and content creators with insights into the performance of their content across Google's services.

4. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [ 1] It unifies DoubleClick 's advertising services (acquired in March 2008) and Google 's own advertising and analytics services. [ 2][ 3][ 4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

5. List of mergers and acquisitions by Alphabet - Wikipedia

   en.wikipedia.org/wiki/List_of_mergers_and...

   Google's logo. Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. [1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified.

6. Analytics - Wikipedia

   en.wikipedia.org/wiki/Analytics

   Analytics. Analytics is the systematic computational analysis of data or statistics. [1] It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. [2] Analytics also entails applying data patterns toward effective decision-making.

7. Urchin (software) - Wikipedia

   en.wikipedia.org/wiki/Urchin_(software)

   Website. www.google.com /urchin /index.html. Urchin was a web statistics analysis program that was developed by Urchin Software Corporation. Urchin analyzed web server log file content and displayed the traffic information on that website based upon the log data. Sales of Urchin products ended on March 28, 2012.