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2. Customer insight - Wikipedia

   en.wikipedia.org/wiki/Customer_insight

   A customer insight, or consumer insight, is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provisioning the product or service. [1] There is an overlap between market research and customer insights.

3. Consumer Reports - Wikipedia

   en.wikipedia.org/wiki/Consumer_Reports

   Employees (2019) 592. Website. www.consumerreports.org. Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. [2] Founded in 1936, CR was created to serve as a ...

4. NielsenIQ - Wikipedia

   en.wikipedia.org/wiki/NielsenIQ

   Nielsen Consumer LLC. NIQ (also known as NielsenIQ, formerly known as ACNielsen or AC Nielsen) is a global marketing research firm, with worldwide headquarters in Chicago, United States. The company has approximately 30,000 employees and operates in more than 100 countries. [1] NIQ acquired German market research firm GfK in 2023.

5. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics. Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers ...

6. Customer intelligence - Wikipedia

   en.wikipedia.org/wiki/Customer_intelligence

   Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

7. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

8. Data analysis - Wikipedia

   en.wikipedia.org/wiki/Data_analysis

   Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making. [1] Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science ...

9. Surging AI demand could cause the world's next chip ... - AOL

   www.aol.com/news/surging-ai-demand-could-cause...

   A surge in demand for artificial intelligence-focused semiconductors and AI-enabled smartphones and laptops could lead to the next global chip shortage, according to a report released Wednesday by ...